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CoverGirl hires a CoverBoy, 17-year-old internet star James Charles

17-year-old YouTube guru James Charles, now a face for CoverGirl.


17-year-old YouTube guru James Charles, now a face for CoverGirl.



When I saw this photo, the first thing I thought was, "Ugh, those cheekbones. Jealous." It took a minute to comprehend that the newest face of CoverGirl was not a girl at all, but 17-year-old James Charles.

The self-made beauty king has just landed a new job as a face for the CoverGirl brand, and deservedly so based on his portfolio. Please take a minute to get lost forever down the rabbit hole of his Instagram. And then, get no work done for the rest of the day with his YouTube account. Finally, read a Q&A with Charles in Cosmo, then pack up and go home for the day, hopefully still having a job. 

On Instagram, Charles wrote: “I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”

Amen, brother. Now tell me how you contour so well. 

[Last modified: Wednesday, October 12, 2016 10:31am]


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