Make us your home page
Instagram

Groupon CEO Andrew Mason pens candid letter about why he was fired

I love you … goodbye

Groupon co-founder and CEO Andrew Mason, 32, was sacked from his job at the struggling online deal pioneer on Thursday. He was known for his quirky ways — the punk band keyboardist posed as a cat lover and drank beer in company meetings. And now, the unusually candid letter he wrote on the way out the door has the dot-com world buzzing.

People of Groupon,

After four and a half intense and wonderful years as CEO of Groupon, I've decided that I'd like to spend more time with my family. Just kidding — I was fired today. If you're wondering why … you haven't been paying attention. From controversial metrics in our (initial public offering) to our material weakness to two quarters of missing our own expectations and a stock price that's hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.

You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I'm getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we've shared over the last few months, and I've never seen you working together more effectively as a global company — it's time to give Groupon a relief valve from the public noise.

For those who are concerned about me, please don't be — I love Groupon, and I'm terribly proud of what we've created. I'm OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever play through. I am so lucky to have had the opportunity to take the company this far with all of you. I'll now take some time to decompress (FYI I'm looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I'll figure out how to channel this experience into something productive.

If there's one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what's best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness — don't waste the opportunity!

I will miss you terribly.

Love,

Andrew

Groupon CEO Andrew Mason pens candid letter about why he was fired 02/28/13 [Last modified: Thursday, February 28, 2013 10:49pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Q&A: A business leader and historian jointly delve into Tampa's waterfront

    Business

    TAMPA — As a native of Tampa, Arthur Savage has always had a passion for his hometown's history. And as a third-generation owner and operator of A.R. Savage & Son, a Tampa-based shipping agency, his affinity for his hometown also extends to its local waterways.

    Arthur Savage (left) and Rodney Kite-Powell, co-authors of "Tampa Bay's Waterfront: Its History and Development," stand for a portrait with the bust of James McKay Sr. in downtown Tampa on Wednesday, Aug. 16, 2017. McKay, who passed away in 1876, was a prominent businessman, among other things, in the Tampa area. He was Arthur Savage's great great grandfather. [LOREN ELLIOTT   |   Times]
  2. Tampa's connected-vehicle program looking for volunteers

    Transportation

    TAMPA — Drivers on the Lee Roy Selmon Expressway can save on their monthly toll bill by volunteering to test new technology that will warn them about potential crashes and traffic jams.

    A rendering shows how new technology available through the Tampa-Hillsborough Expressway Authority will warn driver's about crashes, traffic jams, speed decreases and more. THEA is seeking 1,600 volunteers to install the devices, which will display alerts in their review mirrors, as part of an 18-month connected-vehicle pilot.
  3. What Florida's top Republicans are saying about Donald Trump

    State Roundup

    Republicans nationwide are blasting President Donald Trump for how he responded to Charlottesville.

  4. Tampa Bay Lightning, Amalie Arena to host job fair today

    Business

    TAMPA — The Tampa Bay Lightning and its home, Amalie Arena, are hosting a part-time job fair from 3 to 6 p.m. today on the Promenade Level of the arena. Available positions include platinum services, parking attendants, event security, housekeeping, retail and many other departments.

    The Tampa Bay Lightning and AMALIE Arena is hosting a part-time job fair on Thursday, Aug. 17 on the Promenade level of the arena.
  5. Nearly 1 in 4 Tampa Bay homeowners considered equity rich

    Real Estate

    If your home is worth at least 50 percent more than you owe, you're rich — equity rich that is.

    About one in four Tampa Bay homeowners are considered "equity rich." [Associated Press file photo]