Make us your home page
Instagram

Merchandise push for new 'Star Wars' movie includes a digital treasure hunt

Force Friday II on Sept. 1 features the release of The Last Jedi merchandise as well as augmented reality characters like Adm. Ackbar found with an app.

Disney

Force Friday II on Sept. 1 features the release of The Last Jedi merchandise as well as augmented reality characters like Adm. Ackbar found with an app.

The marketing machine for the latest Star Wars movie will officially rev to life Sept. 1.

Toys from Star Wars: The Last Jedi, which opens Dec. 15, hit the shelves in stores that day. But on what is being billed as Force Friday II, fans with the Star Wars app will be able to find digital characters from the movie. The augmented reality ploy is similar to Pokémon Go, sending fans on a smartphone treasure hunt for characters superimposed in their real-world surroundings.

The digital characters are connected to displays found in stores selling the toys. New characters will be revealed each day Sept. 1-3, Disney has said, and there will be 15 in all.

While the emphasis will be on these new characters for the weekend promotion, fans have been promised the store displays will be active through the end of the year, with the characters continuing to cycle through on a daily basis.

It starts with the Star Wars app, which has a history of creating these kind of digital characters since it launched in 2015. The app has been able to summon an AR Stormtrooper, BB-8 and K-2SO .

Fans can snap photos of the Find the Force symbol to find old favorites, like Adm. Ackbar, and discover a new character from The Last Jedi, a Disney news release said. Find a list of participating retailers at starwars.com/findtheforce.

The first characters will be available to find beginning at 12:01 a.m. Sept. 1.

Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from Star Wars: The Force Awakens.

Star Wars: The Last Jedi is the eighth installment in the Star Wars franchise that follows the Skywalker family.

Information from the Associated Press was used in this report.

Merchandise push for new 'Star Wars' movie includes a digital treasure hunt 08/24/17 [Last modified: Friday, August 25, 2017 1:04am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Top things to do in Tampa Bay for Nov. 26

    Events

    21 Savage: The rapper has emerged as one of the most captivating young MCs in the game, known both for his monotone flow and his dark, brooding lyrics. His fiery run in 2017 produced his debut album, Issa, which spawned the hit single Bank Account. 7 p.m., Ritz Ybor, 1503 E Seventh Ave., Tampa. …

    LOS ANGELES, CA - JUNE 23:  21 Savage performs onstage at night two of the STAPLES Center Concert, presented by Coca-Cola, during the 2017 BET Experience at LA Live on June 23, 2017 in Los Angeles, California.  (Photo by Bennett Raglin/Getty Images for BET)
  2. Top things to do in Tampa Bay for Nov. 25

    Events

    Shopapalooza: 150 vendors, artists and local businesses. 10 a.m., Straub Park (Center), at Beach Drive and Fifth Avenue NE, St. Petersburg. Free (items individually priced). (727) 637-5586.

    Jay Keeler, (right) of Journey Markers, talks to customers Mary Beth, Gina, and Veronica D'Amico  during Shopapalooza 2015 at South Straub Park in downtown St. Petersburg. on Saturday, 11/28/15. LANCE ROTHSTEIN/STAFF
  3. Dining news: More poke coming, Frogman Feast raises money for SEALs and Gold Star families

    Food & Dining

    FUNDRAISER: FROGMAN FEAST

    Last year, the first celebrity chef charity event called Frogman Feast raised more than $12,000 for Navy SEALs and their Gold Star families. Ken Bowen is spearheading the effort again this year from 2 to 5 p.m. Sunday at 3 Daughters Brewing in St. Petersburg. This year's …

    The Frogman Feast last year raised more than $12,000 for Navy SEALs with a casual, family-friendly station meal prepared by more than a dozen local chefs.
  4. 4 art exhibits to check out with family (or on your own) over Thanksgiving weekend

    Visual Arts

    Perhaps you have relatives in town for the weekend, and you're running out of ways to entertain them. Or maybe you're wondering what to do with your long weekend. There's a perfect solution for either scenario: Go see some art. There's plenty on view, inside and out. Here are a few suggestions.

    Princess Leia’s Jabba’s Slave Bikini, 1983.
  5. Top things to do this weekend: Lindsey Stirling, Faizon Love, Daniel Tiger's Neighborhood Live

    Events

    PULLING STRINGS: Lindsey Stirling

    Dubstep violinist Lindsey Stirling will perform from her new Christmas album Friday, Nov. 24, at the Straz Center.